By  on January 13, 2014

LOS ANGELES — Levi Strauss & Co. is revving up its e-commerce vehicle with a new site devoted to its contemporary Levi’s Made & Crafted brand.

Launching Tuesday, the Made & Crafted site is the first premium brand that the San Francisco-based company is adding to its flagship levi.com in the U.S., which already offers product for men, women and kids and a shop dedicated to its classic 501 style. Next on the slate is an online store for heritage-inspired Levi’s Vintage Clothing.

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