By  on July 9, 2014

Chip Bergh isn’t letting a difficult second quarter affect his expectations for second-half strength at Levi Strauss & Co.

Bergh, president and chief executive officer of the San Francisco-based jeans and sportswear giant, continues to view an acceleration in Levi’s advertising and promotional cadence, driven by its new “Live in Levi’s” campaign and the opening of Levi’s Stadium as the new home of the San Francisco 49ers, to be among a series of factors that will help the firm rally from a challenging first half.

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