By  on October 28, 2008

Levi Strauss & Co., the $4.4 billion jeans vendor, is hoping to give customers a lift.

The San Francisco-based denim giant has introduced its newest style, the Ultimate Lift 544 jeans, a figure-enhancing style. The jeans are available in a boot cut, a slim straight leg and a flared leg with a flap detail on the back pockets. The jeans will retail at $48.

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