By  on February 7, 2013

E-commerce is underdeveloped and remains a “huge upside opportunity” for Levi Strauss & Co. as it moves to focus on areas offering sustainable, profitable growth.

In his first formal interview since joining Levi’s as president and chief executive officer nearly 18 months ago, Chip Bergh told WWD, “We are underdeveloped online, significantly underdeveloped in comparison to some competitors who do as much as 20 percent of their business in e-commerce.”

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