By  on February 11, 2014

Levi Strauss & Co.’s most profitable year since 2008 might have been even better if not for an “incredibly promotional” holiday season and a calendar that took a bite out of revenues and sharply reduced fourth-quarter earnings.

“I expected the quarter to be tough,” Chip Bergh, president and chief executive officer of Levi’s, told WWD, “but it turned out to be a bit tougher than I’d imagined. We’d already seen pre-holiday promotions kick in and it just kept getting worse as everyone struggled with declining traffic.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus