Levi's has a sexy new pitch for women in its Revel line of body-shaping jeans.
The San Francisco-based denim giant will introduce its latest fit advance at retail next month, touting Revel’s patent-pending “liquid-shaping technology” that promises to mold the wearer’s assets into a shapelier, leaner and more sensual form. The product, which essentially marries the idea behind Spanx to high-concept jeans, will debut on levi.com on Aug. 4 and roll out to Levi’s stores in the U.S. and more than 30 international markets through the month, supported by a global marketing and advertising campaign.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)