By  on July 8, 2013

Levi's has a sexy new pitch for women in its Revel line of body-shaping jeans.

The San Francisco-based denim giant will introduce its latest fit advance at retail next month, touting Revel’s patent-pending “liquid-shaping technology” that promises to mold the wearer’s assets into a shapelier, leaner and more sensual form. The product, which essentially marries the idea behind Spanx to high-concept jeans, will debut on on Aug. 4 and roll out to Levi’s stores in the U.S. and more than 30 international markets through the month, supported by a global marketing and advertising campaign.

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