By  on May 29, 2012

Filling a large void with an oversize personality, Levi Strauss & Co. on Tuesday appointed James Curleigh president of the flagship Levi’s brand and executive vice president of the company.

Curleigh, who’s been president and chief executive officer of outdoor specialist Keen Footwear for more than four years, succeeds Robert Hanson, who left Levi’s in November and joined American Eagle Outfitters Inc. as ceo in January. Upon taking the post at Levi’s on July 5, Curleigh will report to Chip Bergh, president and ceo of the San Francisco-based jeans and sportswear giant.

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