By  on October 16, 2012

The Levi's brand will unveil today a new line of men’s and women’s denim made in part from recycled plastic bottles and food trays. Each pair of jeans in the Waste<Less collection will include a minimum of 20 percent post-consumer recycled content, which amounts to about eight 12- to 20-ounce plastic bottles in each pair of jeans.


The Waste<Less designs will launch globally in Levi’s stores and on levi.com in January. The jeans will retail for $69 to $128.

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