The Levi's brand will unveil today a new line of men’s and women’s denim made in part from recycled plastic bottles and food trays. Each pair of jeans in the Waste<Less collection will include a minimum of 20 percent post-consumer recycled content, which amounts to about eight 12- to 20-ounce plastic bottles in each pair of jeans.
The Waste<Less designs will launch globally in Levi’s stores and on levi.com in January. The jeans will retail for $69 to $128.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)