By  on August 13, 2009

NEW YORK — Looking back on the last 10 years, Shawn “Jay-Z” Carter said he believes that of his many accomplishments — 11 albums, several Grammy wins, former chief executive officer of Def Jam Recordings and co-owner of the New Jersey Nets and the 40/40 nightclubs — he’s proudest of what he’s achieved with Rocawear.


“For nine of the 10 years that we have been doing this, we’ve been hearing that this is a dying sector in the fashion business,” Carter said, thumbing through a rack of Rocawear clothing for his TV commercial shoot. “For us to still be here to celebrate 10 years in business — that alone is a huge accomplishment.”

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