Selvage and raw jeans represent the cutting edge of the denim market.
Selvage denim, made from the edge of the fabric, is woven thicker than standard cloth, and without a wash in raw form, requires the customer to earn the distressed look the old-fashioned way through long-term wear and maintenance. It’s a throwback to the way things were before designers and engineers found ways to simulate the effects of wear on jeans.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)