By  on July 26, 2013

Lucky Brand is getting in on the American made movement, by launching a capsule collection of jeans this fall.

Founded in Los Angeles in 1991, the company’s decision to play up its American roots and unveil locally made jeans was not such a leap, according to chief executive officer David DeMattei. Lucky Brand employs 310 people in its Los Angeles headquarters, and 2,600 part-time and full-time staffers in its 224 specialty and outlet stores. Having opened locations in Las Vegas, Orange County and Atlanta in the past week or so, there are plans to introduce two more locations next week.

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