Lucky Brand is getting in on the American made movement, by launching a capsule collection of jeans this fall.
Founded in Los Angeles in 1991, the company’s decision to play up its American roots and unveil locally made jeans was not such a leap, according to chief executive officer David DeMattei. Lucky Brand employs 310 people in its Los Angeles headquarters, and 2,600 part-time and full-time staffers in its 224 specialty and outlet stores. Having opened locations in Las Vegas, Orange County and Atlanta in the past week or so, there are plans to introduce two more locations next week.
Consumers’ ever-increasing interest and demand for Made in America products only reinforced the idea that the timing was right, DeMattei said. As for why that is resonating with shoppers, he said, “There is a lot being written about that’s going on in China in terms of the quality and the type of environment clothes are being made in,” DeMattei said. “There seems to be more of a movement now for American-made goods. That’s becoming more important to consumers.”
Lucky Brand teamed with Greensboro-based Cone Mills to develop innovative domestically made denim. Lucky Brand lined up factories in Los Angeles and Tullahoma, Tenn. to cut and sew the jeans. Shoppers will know from the “Made in the U.S. of A.” label that the jeans were not sourced overseas. DeMattei spoke enthusiastically about supporting a mill that has been supplying denim to apparel companies since 1891. In an effort to be competitive, the super-stretch denim and other American-made jeans will retail for $129. Wade noted that the price point is part of the company’s Denim Democracy ideology that is meant to be inclusive and affordable.“Everyone out there who is thinking about doing it at much higher prices,” DeMattei added.
The Los Angeles-based company will spread the word with fall ads and a 64-page catalogue that ships to 400,000 shoppers next week. The ads spell out “American Denim — Made for you in the U.S. of A.” Lucky Brand expects to sell half of the 150,000 units of domestic-made jeans that it has ordered by the end of this year. Going forward, U.S.-made products should make up 25 percent of all denim sales, DeMattei said. RELATED STORY: Cone Expands Selvage Denim Production >>
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion