By  on July 24, 2012

Lucky Brand, the Southern California lifestyle denim label, has forged a licensing deal with Parigi Group to manufacture and market Lucky Kid to department and specialty stores, beginning in January. The line will also be available on luckybrand.com.

“We’re excited for the launch of this line, and believe that our unique Southern California sensibility will translate well to the children’s market,” said Dave DeMattei, chief executive officer of Lucky Brand, a division of Fifth & Pacific Cos. Inc.

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