Lucky Brand, the Southern California lifestyle denim label, has forged a licensing deal with Parigi Group to manufacture and market Lucky Kid to department and specialty stores, beginning in January. The line will also be available on luckybrand.com.“We’re excited for the launch of this line, and believe that our unique Southern California sensibility will translate well to the children’s market,” said Dave DeMattei, chief executive officer of Lucky Brand, a division of Fifth & Pacific Cos. Inc.Lucky Brand has done children’s wear internally for the last few years, but now aims to make it a bigger business.The Lucky Kid aesthetic will mirror that of the women’s and men’s collections and will incorporate the brand’s signature novelty details, prints and patterns. The line is comprised of T-shirts, dresses, jackets and denim, reaching children 18 months to 12 years. Sizes will go from 2 to 16 for girls and 2 to 20 for boys.RELATED STORY: Fifth & Pacific Trims Q2 Loss >>Retail prices will range from $22 to $36 for T-shirts; $49 to $69 for dresses; $59 to $110 for jackets, and $30 to $69 for denim.Lucky Kid will initially launch on luckybrand.com, and will be aimed at top doors of Bloomingdale’s, Lord & Taylor, Dillard’s, Von Maur and Macy’s. For fall 2013, the brand will expand to infant apparel. Lucky Brand officials declined to reveal first-year projections.Parigi, founded in 1981, has an array of licensed brands, such as Puma, DKNY, Timberland, Nicole Miller, LRG and Baby Phat. Parigi, which is based in New York, also owns and operates the Hartstrings children’s brand, retail operation and e-commerce businesses.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot. #wwdfashion ( 📸: @cjw.photo )
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
“On a personal level, it’s my vision to create a really different idea with their look to be at the epitome of women’s fashion in South Korea – to create a new milestone,” said stylist @chochowon on dressing K-pop’s most fashionable girl group, @blackpinkofficial. WWD’s @mistywhitesidell sat down with Won ahead of the group’s new album release, “Square Up,” which is out today. Read the full interview on WWD.com. #wwdfashion #blackpink_squareup #blackpink
For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)