By  on October 30, 2013

LOS ANGELES — Lucky Brand is showing its full potential at a new flagship in Beverly Hills.

The nearly 4,500-square-foot store on Beverly Drive is a platform for Lucky Brand’s increasingly expansive portfolio of merchandise that extends from kids to, for the first time, home. The store also segues with Lucky Brand, zeroing in on the Los Angeles region, its birthplace 23 years ago and the inspiration behind its spring campaign, called “L.A. Always,” shot by Mario Sorrenti. Its opening was celebrated with a party Tuesday night hosted by Lauren Hutton that drew Ashley Tisdale, Ali Larter, Colin Egglesfield, Ahna O’Reilly, Peter Facinelli, Hilary Swank and Jessica Lowndes.

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