By  on July 17, 2008

LOS ANGELES — Lucky Brand Jeans is ready for its first major marketing push since parent company Liz Claiborne Inc. designated Lucky last year as one of its "power brands."

The ambitious campaign, christened the "Lucky Few," features a group of eight people that the Vernon, Calif.-based denim company feels best represent the idea of real people fulfilling their dreams.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus