By  on January 13, 2011

Aiming to step into the void created by the closure of the Action Sports Retailer (ASR) show last year, MAGIC will unveil a new showcase for skate and surf brands in February, called Ride Unltd. The event is expected to draw 30 to 40 core skateboarding brands this first season, which will be showcased adjacent to the S.L.A.T.E. area of MAGIC.

Brands confirmed for Ride Unltd. include LRG, DGK, HUF, The Hundreds, Gravis, Obey and Analog, among others.

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