By  on March 30, 2017

Denim is to play the main character in a new marketing campaign for Maje that seeks to build on last year’s influencer-heavy road trip.

The company’s nine-piece denim capsule — which experiments with patchwork and oversize pockets on wide-leg pants, belted jackets or shirtdresses — will be highlighted beginning Saturday at Bloomingdale’s New York flagship on 59th Street, where Maje will set up a pop-up shop on the second floor. There will be events and on-site embroidery of the denim capsule pieces through April 8. From there, the capsule — which will be shuttled around in a vintage Renault 4L complete with a Maje denim interior — will head to the Chateau Marmont in West Hollywood, Calif., on April 19 for a celebrity- and influencer-heavy lunch. The next day it will move to Maje’s Beverly Drive boutique for another store event.

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