When the company was founded in 1981, the thinking then was: Who needs another brand? There were numerous jeans on the market, such as JouJou and Bonjour, with embroidered back pockets.
“We came with stonewash that no one else had in the U.S. At the beginning, all the laundries kicked us out. We were breaking every machine. We put pumice stones in the pockets, and the machines were breaking every two weeks,” said Paul Marciano, vice chairman and chief executive officer of Guess Inc.
Marciano recalled the 30-year history of Guess with humor and pride. The company, whose worldwide revenues in the year ended Jan. 29 fell just shy of $2.5 billion, has had its ups and downs but has managed to not only survive but flourish in a challenging retail environment.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18