HONG KONG — Jeans may be quintessentially American, but in Asia denim is getting reinterpreted by fast-growing local labels that are giving Western brands some tough competition.
The stakes are large: The Asian denim market is estimated to pull in sales of $26.9 billion in 2013, up from $17.6 billion in 2008, according to data from Euromonitor. Within the region, China has been the largest denim market since 2010, when it overtook Japan. Last year, sales of jeans in China totaled $11.5 billion, compared with $7.4 billion in Japan.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)