By  on May 15, 2017
Marta Goldschmied in the Betty by Made Gold

A capital infusion has Los Angeles denim and ready-to-wear company Made Gold ready take some big steps toward growth.The company’s designer and founder Marta Goldschmied, daughter of denim guru Adriano Goldschmied, said the money gives her the breathing room to focus on being a creative. The investment also brings on investor Gary Brifil as chief executive officer.The brand, which was launched in 2014 and counts about five employees, has gained a following among those who gravitate to its glam-rock-inspired jeans designed with features such as lace-up detailing running along the sides. That lace-up style in particular, called the Betty and retailing for $298, has been seen on Bella and Gigi Hadid and Kylie Jenner.“I feel like I can finally get back into what I enjoy doing, which is creating and being at the laundry,” Goldschmied said. “It’s heavily denim-focused, but I’d like to venture into some knits and some tops and just expand the lifestyle so Gary’s really allowed me to follow my dream. It takes away a little bit of the stress as a creative. I’m not the best businessperson and I’m the first one to say that so it’s amazing to find somebody that believes you and trusts your vision.”The investment totaled in the range of $750,000 to $1 million, according to Brifil.“I just saw a great opportunity to invest in Marta as a creative. She’s really talented and I love her spirit. She’s very passionate about what she’s doing,” Brifil said.Made Gold's largest door is its online shop with the company looking to add retail accounts. The company’s also in talks for a physical retail space on La Brea Avenue, which Goldschmied said would be akin to “a girls clubhouse” where customers can come in to try on jeans and interact with her and the stylists. The store, Brifil said, could open as early as September. The street is a familiar one for Goldschmied, who would frequently shop at American Rag after moving to the U.S. from Italy when she was 12. Plus, her father, Adriano Goldschmied, opened a store there and she sees the location the next Fairfax Avenue for trendy shoppers.Goldschmied started the company with another business partner to focus on building Made Gold around a more traditional wholesale model. The two held differing visions for the brand and went their separate ways as Goldschmied took a break to recharge.“I don’t think our growth is opening 100 [retail accounts]; it’s 15 doors....For us, it’s not about having a lot of doors. It’s about having the right stores,” Goldschmied said. “We’re not in a hurry to be everywhere.”There will also be the buildout of additional categories with knitwear launching within the next month and plans to roll out tops, jackets and leotards in a larger way than what the brand has previously been releasing.A recently launched custom design service, called Made Gold by Design, has also been given a boost with the new investment. The program links Goldschmied with customers on specially crafted denim pieces. An initial consultation starts at $500.“Sometimes as a creative you get to do a lot of really cool pieces and then they don’t make it into the collection. This allows me to work directly with the girls," the designer said.Those selected into the exclusive service come to the Made Gold factory and work with Goldschmied on designing a custom pair of jeans.“It’s a supercustomized way of dealing with the customer, especially in today’s time with fashion. Everybody’s looking the same and everybody’s craving originality," she said. "It’s been great for me because it really allows me a creative outlet and it’s really great taking somebody into a denim factory with me.”For More Denim Coverage in WWD:Denim’s New Mantra: Perform or DieDenim DivideMaje to Play Up Denim Capsule in Latest Campaign to Grow U.S. Sales

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