A capital infusion has Los Angeles denim and ready-to-wear company Made Gold ready take some big steps toward growth.The company’s designer and founder Marta Goldschmied, daughter of denim guru Adriano Goldschmied, said the money gives her the breathing room to focus on being a creative. The investment also brings on investor Gary Brifil as chief executive officer.The brand, which was launched in 2014 and counts about five employees, has gained a following among those who gravitate to its glam-rock-inspired jeans designed with features such as lace-up detailing running along the sides. That lace-up style in particular, called the Betty and retailing for $298, has been seen on Bella and Gigi Hadid and Kylie Jenner.“I feel like I can finally get back into what I enjoy doing, which is creating and being at the laundry,” Goldschmied said. “It’s heavily denim-focused, but I’d like to venture into some knits and some tops and just expand the lifestyle so Gary’s really allowed me to follow my dream. It takes away a little bit of the stress as a creative. I’m not the best businessperson and I’m the first one to say that so it’s amazing to find somebody that believes you and trusts your vision.”The investment totaled in the range of $750,000 to $1 million, according to Brifil.“I just saw a great opportunity to invest in Marta as a creative. She’s really talented and I love her spirit. She’s very passionate about what she’s doing,” Brifil said.Made Gold's largest door is its online shop with the company looking to add retail accounts. The company’s also in talks for a physical retail space on La Brea Avenue, which Goldschmied said would be akin to “a girls clubhouse” where customers can come in to try on jeans and interact with her and the stylists. The store, Brifil said, could open as early as September. The street is a familiar one for Goldschmied, who would frequently shop at American Rag after moving to the U.S. from Italy when she was 12. Plus, her father, Adriano Goldschmied, opened a store there and she sees the location the next Fairfax Avenue for trendy shoppers.Goldschmied started the company with another business partner to focus on building Made Gold around a more traditional wholesale model. The two held differing visions for the brand and went their separate ways as Goldschmied took a break to recharge.“I don’t think our growth is opening 100 [retail accounts]; it’s 15 doors....For us, it’s not about having a lot of doors. It’s about having the right stores,” Goldschmied said. “We’re not in a hurry to be everywhere.”There will also be the buildout of additional categories with knitwear launching within the next month and plans to roll out tops, jackets and leotards in a larger way than what the brand has previously been releasing.A recently launched custom design service, called Made Gold by Design, has also been given a boost with the new investment. The program links Goldschmied with customers on specially crafted denim pieces. An initial consultation starts at $500.“Sometimes as a creative you get to do a lot of really cool pieces and then they don’t make it into the collection. This allows me to work directly with the girls," the designer said.Those selected into the exclusive service come to the Made Gold factory and work with Goldschmied on designing a custom pair of jeans.“It’s a supercustomized way of dealing with the customer, especially in today’s time with fashion. Everybody’s looking the same and everybody’s craving originality," she said. "It’s been great for me because it really allows me a creative outlet and it’s really great taking somebody into a denim factory with me.”For More Denim Coverage in WWD:Denim’s New Mantra: Perform or DieDenim DivideMaje to Play Up Denim Capsule in Latest Campaign to Grow U.S. Sales
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia