By  on September 10, 2013

Mavi, the denim brand founded in Turkey, has big global plans and a grassroots campaign in the U.S.
“The goal is to be a $1 billion business in the next three to five years,” said global ceo Ersin Akarlilar, who added that Mavi’s 264 stores in Europe, which are mostly company-owned, generated revenues of $400 million last year.

However, retail in the U.S. has been nonexistent since Mavi shuttered its flagship in Manhattan’s Union Square when its lease expired in 2009. The company said it couldn’t come to terms with the landlord.

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