By  on October 2, 2013

The air at the top of the men’s denim market is getting thinner, pushing fashion vendors to both keep a close eye on their prices and offer more bang for the premium buck.

Retailers and brands looking down the road to 2014 are working harder to make sure that anything billing itself as “premium” can justify that designation. They’re pricing their products more competitively in light of heavy promotions leading up to and since last year’s discount-driven holiday season, moderation in the price of cotton and a trend towards trousers among fashion customers.

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