By  on May 21, 2009

The men’s denim industry is seeing its way through the recession on stable footing, thanks to continued strength in the premium segment, domestic growth from mainstream brands and pricing strategies designed to offer more entry point products.

Men kept up their purchases of denim over the year, but had some clear reactions to the crumbling economic environment. Those purchasing in middle price ranges traded down, spurring domestic growth in brands such as Levi’s, Lee and Wrangler.

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