LAS VEGAS — Men’s streetwear vendors emphasized cleaner styles, basics programs and denim, which continues to be a strong seller.
Those trends were apparent at Company 81, the collegiate-oriented brand owned by Oved Apparel, which was also showing its Modern Culture and Mecca lines at MAGIC.
“The economy has impacted us in a lot of ways — it’s definitely not business as usual,” said Rob Perry, vice president of Company 81, which sells to major stores such as Macy’s, Dillard’s, Bon-Ton, Belk and Stage Stores. “It’s a challenge to even ship orders to some accounts, as factors have become much more cautious about approving credit.”
To boost business, the young men’s brand is emphasizing key items that can be sold at attractively low prices, including denim, T-shirts and fleece. “Denim is our most important category for fall,” Perry said. “We have a replenishment program with two fits and 10 washes, with jeans wholesaling for $13.75 and out the door at $24.99 to $29.99. We’ve had to adjust our business model to fit with the times. Everyone has to understand that department stores are going to be more promotional.”
The company has worked with its factories in Asia to manage costs and minimize the impact on its own margins, he said.
Denim was also the most important category at Artful Dodger, and the brand increased its jeans assortment for fall. “It’s been the most stable category for us,” said Fred Mazza, president of the brand, which is produced under license by Signature Apparel and sold to accounts including Macy’s, Dillard’s, Karmaloop.com and Downtown Locker Room.
In sportswear, Artful Dodger emphasized cleaner designs. “Some regions are still looking for embellished, such as certain sections of the Southeast and Midwest, but overall the trend is cleaned up — things that can be worn for more than one season and appeal to a larger customer base,” Mazza said.
Even the more fashion-forward streetwear brands in the S.LA.T.E. section were emphasizing cleaner, less flamboyant designs. “We’re trying to appeal to the contemporary market as well as the streetwear market,” said Emeka Obi, head of marketing at Brooklyn-based 10 Deep. “It expands our customer base and maybe some of the European buyers will trickle over.”
Dickies was one brand upbeat about the year. “Our brand has an inherent value and heritage that consumers are seeking in this economy,” said Tad Uchtman, senior vice president of marketing and merchandising at the Fort Worth-based company. “Specifically, we’re seeing a lot of interest in our slim-fit, low-rise pant, and our spring shorts bookings are up more than 200 percent over last year.”
At Stüssy, the watchwords are inventory management and customer service. “We’ve always had a cautious approach to our business in terms of not overordering and managing inventory closely,” said Scott Terpstra, chief operating officer and sales director at the Irvine, Calif.-based brand.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews