LOS ANGELES — Isaac Mizrahi’s family of licensees has found its way to women’s denim, and with one of the veterans of the fashion jeans business.
Sunrise Brands, the apparel design and manufacturing company headed by Sasson Jeans co-founder Gerard Guez and previously known as Tarrant Apparel Group, is launching a moderately priced line called Isaac Mizrahi Jeans for fall. To stand out in a competitive market still challenged by an unstable economy, the line is banking on the designer’s vibrant colors and bold prints and a personality to match.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"