LOS ANGELES — Isaac Mizrahi’s family of licensees has found its way to women’s denim, and with one of the veterans of the fashion jeans business.
Sunrise Brands, the apparel design and manufacturing company headed by Sasson Jeans co-founder Gerard Guez and previously known as Tarrant Apparel Group, is launching a moderately priced line called Isaac Mizrahi Jeans for fall. To stand out in a competitive market still challenged by an unstable economy, the line is banking on the designer’s vibrant colors and bold prints and a personality to match.
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