LOS ANGELES — Philippe Naouri, former co-designer of Antik Denim, is motoring his way to a new premium jeans line that he hopes will be the first seed of a new fashion empire.
Five months after leaving Blue Holdings Inc., where he helped launch Western-inspired Antik Denim with co-designer Alexandre Caugant in 2004, Naouri has teamed with Christophe Sauvat and Uito Chau to develop a motorcycle-inspired denim line called Pratt's Motor Spirit. In tribute to the line's namesake — an engine oil brand founded in 1909 — the signature style is modeled after a motorcycle pant accentuated with side zips, crisscrossing seams above the knee and zipper teeth running along the yoke.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)