By  on June 26, 2008

LOS ANGELES — Philippe Naouri, former co-designer of Antik Denim, is motoring his way to a new premium jeans line that he hopes will be the first seed of a new fashion empire.

Five months after leaving Blue Holdings Inc., where he helped launch Western-inspired Antik Denim with co-designer Alexandre Caugant in 2004, Naouri has teamed with Christophe Sauvat and Uito Chau to develop a motorcycle-inspired denim line called Pratt's Motor Spirit. In tribute to the line's namesake — an engine oil brand founded in 1909 — the signature style is modeled after a motorcycle pant accentuated with side zips, crisscrossing seams above the knee and zipper teeth running along the yoke.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus