By  on June 26, 2008

LOS ANGELES — Philippe Naouri, former co-designer of Antik Denim, is motoring his way to a new premium jeans line that he hopes will be the first seed of a new fashion empire.

Five months after leaving Blue Holdings Inc., where he helped launch Western-inspired Antik Denim with co-designer Alexandre Caugant in 2004, Naouri has teamed with Christophe Sauvat and Uito Chau to develop a motorcycle-inspired denim line called Pratt's Motor Spirit. In tribute to the line's namesake — an engine oil brand founded in 1909 — the signature style is modeled after a motorcycle pant accentuated with side zips, crisscrossing seams above the knee and zipper teeth running along the yoke.

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