By  on December 2, 2009

Liz Claiborne Inc. has tapped David DeMattei as the next chief executive officer of its Lucky Brand Jeans division.

DeMattei will assume responsibilities as ceo on Jan. 4 and will report to Claiborne ceo William L. McComb. He will succeed Tom Fitzgerald, who served as ceo of the brand since June and is leaving the company.

DeMattei was previously group president of Williams-Sonoma, Williams-Sonoma Home and West Elm. Prior to joining Williams-Sonoma in 2003, DeMattei was the president of Coach Inc. North America.

“Dave is key to realizing the promise of Lucky Brand Jeans,” said McComb. “He has a proven track record of retail innovation and implementing visionary strategies that have helped re-energize and expand the brands he has worked for in the past.”

Claiborne also said it has lured another Williams-Sonoma executive to come along with DeMattei. Patrick Wade will be leaving his position as senior vice president of creative services and visual merchandising for West Elm, Williams-Sonoma Home, Hold Everything and Pottery Barn to become executive vice president and creative director for Lucky. Wade also will start on Jan. 4.

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