A new class of upscale jeanswear specialists will be making their first appearance at next week’s Fashion Coterie show in New York, and they’re likely to further blur the already thinning line between premium jeans and contemporary collections.
As many of the original group of premium denim brands have sought to diversify their lines — and in some cases, like that of J Brand, add contemporary collections to already developed denim businesses — a growing number of newer resources have entered the market, many preferring to endorse the collections path. Even those with a premium denim base have a collections mentality — and an eye on the growing acreage to be found in contemporary stores and the contemporary areas of department stores.
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