NEW YORK — Johan Lindeberg has found a new investor for his BLK DNM collection.
Lindeberg, creative director and founder of BLK DNM, said Thursday the Hargreaves family has invested in his New York-based jeans brand. With the financial restructuring, BLK DNM will no longer be financed by Kellwood Co., although it will retain a minority stake in the brand.
Both John and Jamey Hargreaves have invested in the brand. John Hargreaves is the founder of Matalan, the U.K. clothing chain, and Jamey Hargreaves is chairman of the London fashion house Julien Macdonald.
“I’m grateful for the support we received from Kellwood in the early stage of developing my vision,” said Lindeberg. “With this new independent structure together with the Hargreaves family, we will focus on taking the brand to a new level. I’m impressed by the Hargreaves’ entrepreneurial achievements and trust their understanding of the BLK DNM concept. They recognize the opportunity in what I consider to be the most important project of my career.”
BLK DNM (pronounced Black Denim) was launched in February 2011 as an online business. The brand has since expanded into wholesaling, selling such accounts as Colette, Harvey Nichols, Browns in London, Saks Fifth Avenue, Ron Herman and Lane Crawford. It also has a freestanding retail store in New York at 237 Lafayette Street, as well as a store in Stockholm.
“We invest in businesses that have a new creative approach and can inspire today’s demanding consumer,” said Jamey Hargreaves. “We have always been curious and want to be part of things that can break new ground. I’m impressed by the way Johan Lindeberg has created an attractive international brand with a great foundation in New York City. We look forward to partnering with Johan to achieve significant success in the years ahead.”
Lindeberg told WWD that he took this independent step because he wants to be involved with BLK DNM for the long term. “I investigated a lot of different alternatives and I met the Hargreaves through mutual friends,” said Lindeberg. Lindeberg declined to say how much money the Hargreaves invested in the company or what percentage they will own.
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