VERNON, Calif. — While numerous marketers are chasing Millennials, Seven For All Mankind is launching its first subbrand to appeal to older female shoppers who could be key to strengthening its weak sales in the U.S.
Jen7 is the first brand extension in Seven For All Mankind’s 14-year history. It’s also an appeal to women who might have bought jeans from Seven For All Mankind’s early collections but stopped due to changes in their lifestyle. Evolving from party hoppers into working moms, Jen7’s potential consumers are growing out of the contemporary market’s fits and trends but aren’t quite ready for the missy department. That’s a niche that has been well served by resources like NYDJ but hardly a focus in the more contemporary premium jeans market.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)