By  on April 4, 2013

Renzo Rosso has found the person to transform the Diesel brand he founded 35 years ago for a new generation — Nicola Formichetti.

Rosso’s Breganze, Italy-based OTB SpA will today disclose the appointment of Formichetti as Diesel’s first artistic director. His departure as Thierry Mugler’s creative director and the possibility of an imminent association with Diesel were first reported on on Tuesday.

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