While most women own umpteen pairs — few could describe how the humble jean is actually made.
Maurice Ohayon, owner and designer of Notify, is out to change that. In fall 2009, the prestige French denim label will open state-of-the-art ateliers in Milan and Paris where consumers can oversee the entire process — from fabric to finish. They will be able to choose the material, cut, color and wash and have their jeans made in the ateliers.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"