PARIS — Notify Jeans is showing its artistic flare.
The label's atelier-like flagship here, designed by architect Zaha Hadid, is slated to open next fall, and a handbag created by Ron Arad is in the works. And Maurice Ohayon, Notify's owner and designer, is adding yet another collaboration to the brand's palette.
The premium denim label has teamed with Italian and Swiss fashion illustrator François Berthoud to design a collection of limited edition T-shirts for men and women.
"Denim is like a canvas," Ohayon said. "You can apply whatever you want to it and the outcome is always something unique. I didn't want T-shirts with complicated designs. I wanted to put the focus on Berthoud's masterful color work."
Berthoud, who has already collaborated with fashion brands such as Costume National and Karl Lagerfeld, took a simple approach to the project.
"We decided to avoid representative illustration," said Berthoud, whose illustrations have also graced fashion magazines such as Vogue, Numéro and Interview. "Instead, we chose a conceptual approach to the design."
For the collection, Berthoud drew a circle for women and a square for men in variety of natural tones such as eggplant, lime green and rose. Berthoud also worked his graphic talent into one denim look for next summer.
An exhibit of a selection of Berthoud's illustrations will be on display at the Fashion Illustration Gallery in London starting Friday and running through Dec. 29.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia