PARIS — Notify Jeans is showing its artistic flare.
The label's atelier-like flagship here, designed by architect Zaha Hadid, is slated to open next fall, and a handbag created by Ron Arad is in the works. And Maurice Ohayon, Notify's owner and designer, is adding yet another collaboration to the brand's palette.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"