PARIS — Notify Jeans is showing its artistic flare.
The label's atelier-like flagship here, designed by architect Zaha Hadid, is slated to open next fall, and a handbag created by Ron Arad is in the works. And Maurice Ohayon, Notify's owner and designer, is adding yet another collaboration to the brand's palette.
The premium denim label has teamed with Italian and Swiss fashion illustrator François Berthoud to design a collection of limited edition T-shirts for men and women.
"Denim is like a canvas," Ohayon said. "You can apply whatever you want to it and the outcome is always something unique. I didn't want T-shirts with complicated designs. I wanted to put the focus on Berthoud's masterful color work."
Berthoud, who has already collaborated with fashion brands such as Costume National and Karl Lagerfeld, took a simple approach to the project.
"We decided to avoid representative illustration," said Berthoud, whose illustrations have also graced fashion magazines such as Vogue, Numéro and Interview. "Instead, we chose a conceptual approach to the design."
For the collection, Berthoud drew a circle for women and a square for men in variety of natural tones such as eggplant, lime green and rose. Berthoud also worked his graphic talent into one denim look for next summer.
An exhibit of a selection of Berthoud's illustrations will be on display at the Fashion Illustration Gallery in London starting Friday and running through Dec. 29.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast