Nudie Jeans Goes All-Organic for Fall

A drop in worldwide production of organic cotton isn’t stopping Sweden’s Nudie Jeans from realizing its aspirations of marketing an all-organic denim line.

With help from five different denim suppliers, three of them in Turkey, and two jeans producers, Nudie’s fall denim line will be made entirely from 100 percent organic cotton, the culmination of a process that began six years ago and had seen the organic percentage within the line top 60 percent for spring.