Nudie Jeans is preparing to bare all, but it’s the company’s supply chain rather than its models that are getting ready to be undressed.
The company on July 1 will post on its Web site at nudiejeans.com a complete guide to its suppliers, indexed by both product category and country, as part of its effort to be completely transparent in its production and distribution within two years. The initiative follows the company’s move in 2012, after a six-year effort, to convert all its jeans and other denim products to organic cotton.
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