NYDJ ON TOUR: NYDJ will take its Fit Is Everything campaign on the road. For the first time, the brand will travel to three different malls across the country and will conduct open casting calls to fit consumers in their jeans and photograph them on the spot for a chance to appear in the brand’s fall national ad campaign.The tour begins this Saturday at Fashion Valley in San Diego. It then goes to Mall of America in Minneapolis on April 22, and Roosevelt Field in Garden City, N.Y., on April 29. The event takes place from 11 a.m. to 6 p.m. at all three stops on the malls' first floor.Everyone who attends can go through the activation, and following the National Fit Tour, NYDJ will select images from each location that will make the final 2017 campaign.Fashion photographer Dewey Nicks will shoot the campaign at each mall location, and stylist Inge Fonteyne will style each participant. NYDJ will provide hair and makeup from local salons.Known for its Original Slimming Fit jeans, which slim in the front and lift in the back, NYDJ has been the number-one denim brand at department stores since 2011. Made to fit every body, the brand is sold in over 7,000 global points of retail distribution.During the National Fit Tour, NYDJ will give back to women in need through a partnership with Clothes 4 Souls, which collects new and used clothing and distributes via both direct donations to people in need and through qualified micro-enterprise programs designed to create jobs in disadvantaged communities. For every pair of jeans tried on throughout the National Fit Tour, NYDJ will donate an item of clothing to the organization.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia