By  on April 11, 2017
The spring NYDJ campaign.

NYDJ ON TOUR: NYDJ will take its Fit Is Everything campaign on the road. For the first time, the brand will travel to three different malls across the country and will conduct open casting calls to fit consumers in their jeans and photograph them on the spot for a chance to appear in the brand’s fall national ad campaign.

The tour begins this Saturday at Fashion Valley in San Diego. It then goes to Mall of America in Minneapolis on April 22, and Roosevelt Field in Garden City, N.Y., on April 29. The event takes place from 11 a.m. to 6 p.m. at all three stops on the malls' first floor.

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