By  on January 31, 2017
Looks from the NYDJ "Fit Is Everything" campaign.

NYDJ is taking an authentic approach to is “Fit Is Everything” advertising and promotional campaign.

After its first “Fit to Be” campaign featured celebrities Christie Brinkley, Ashley Graham, Bridget Moynahan and Lana Ogilvie, the denim-centric brand has turned to “real women” for its spring campaign that bows on Wednesday.

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