Women’s denim brandNYDJ has partnered with Clothes4Souls, a division of the non-profit Soles4Souls, which creates sustainable jobs and provides relief through the distribution of clothing around the world, on a new charitable campaign.Starting Wednesday and throughout 2017, NYDJ will donate an item of clothing to Clothes4Souls when a customer tries on a pair of jeans during designated events and promotions.Clothes4Souls distributes clothing to people in poverty and victims of natural disasters. In addition, donations are a key component to the company’s micro-enterprise programs, providing the means for entrepreneurs in developing nations to step out of poverty.NYDJ kicks off National Fit Month on Wednesday and will celebrate by hosting several Try On events across the brand’s retail partners and their stand-alone stores, donating an item of clothing to benefit women in need when customers simply try on a pair of NYDJs.NYDJ will also donate an item of clothing to Clothes4Souls in the month of March when a customer buys a pair of jeans at NYDJ.com. The brand aims to donate a total of 50,000 items of clothing with a retail value of about $5 million to Clothes4Souls and will hold ongoing trial programs that benefit the charity through the remainder of the year to achieve the goal.“We are proud to partner with Clothes4Souls on this program as an extension of our Fit is Everything campaign because it supports two key pillars of our brand values: fit and community,” said Lisa Collier, president and chief executive officer of NYDJ. “We pride ourselves on a revolutionary denim fit that makes a woman feel like the best version of herself and we know that conversion after trying on NYDJ is nearly 90 percent. We thought this Try On program with Clothes4Souls was a great way to celebrate our fit ownership while engaging our community to help empower and give back to women who are in need.”Buddy Teaster, president and ceo of Clothes4Souls, said NYDJ understands women and how important it is to help other women around the world break the cycle of poverty.“The NYDJ donations will make a huge difference to women in the developing world by creating jobs and providing short-term relief,” Teaster said.Known for its Original Slimming Fit jeans, NYDJ is currently the number-one selling women’s denim brand at department stores in the U.S. based on dollar volume, according to the NPD Group Consumer Tracking Survey for 2016. Founded in 2003 in Los Angeles, NYDJ’s denim and apparel offerings are designed for comfort in sizes that range from petite to plus size and maternity with its Lift Tuck Technology.Based in Nashville, Clothes4Souls creates sustainable jobs and provides relief through the distribution of clothing around the world. The organization advances its antipoverty mission by collecting new and used clothing from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those clothes through direct donations to people in need and by provisioning qualified micro-enterprise programs.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)