Tough economic times appear to mean one thing for major denim brands -- expansion. From opening their own stores across the globe to display all their offerings to introducing new product categories, firms are pressing aggressively to raise their profi les and capture consumers' attention. San Francisco-based Stylophane.com, an e-commerce and marketing firm, has provided the most-searched-for denim brands online during the month of April. The firm tracks the number of times each brand was entered into search engines, such as Yahoo.com. Another great publicity tool for brands: celebrities. Many of the names below have dedicated celeb followings, thanks to the usage of famous faces in their ad campaigns.
1. DIESEL Total searches for the month of April: 446,285
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)