Tough economic times appear to mean one thing for major denim brands -- expansion. From opening their own stores across the globe to display all their offerings to introducing new product categories, firms are pressing aggressively to raise their profi les and capture consumers' attention. San Francisco-based Stylophane.com, an e-commerce and marketing firm, has provided the most-searched-for denim brands online during the month of April. The firm tracks the number of times each brand was entered into search engines, such as Yahoo.com. Another great publicity tool for brands: celebrities. Many of the names below have dedicated celeb followings, thanks to the usage of famous faces in their ad campaigns.
1. DIESEL Total searches for the month of April: 446,285
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)