Rick Owens, the Paris-based designer known for his dark, Goth aesthetic, will unveil two temporary shops this summer for his DRKSHDW (pronounced Dark Shadow) collection.
The DRKSHDW Ephemere stores will open at 70-72 Wooster Street in Manhattan from July 16 to Oct. 26, and in London at 30A Redchurch Street from Sept. 4 to Oct. 13. These will represent the line’s first two freestanding stores.
“It sounds more glamorous than saying a pop-up store,” said Owens about calling them Ephemere stores. Owens said he loves his namesake store on Hudson Street in Manhattan, “but it’s a destination. I felt I didn’t want to be evasive or very exclusive. I thought we should bring our dog-and-pony show into where everybody is and be part of the city. I thought it would be a nice message,” said Owens about the Wooster Street location.