Executives at junior brand Pink Cookie think they have the recipe for how to expand during an economic crisis.
Pink Cookie, which started as a socks resource about five years ago, wants to increase annual wholesale volume from $15 million to between $35 million and $40 million by 2010 by adding apparel for the first time, starting with denim, T-shirts and intimates launching for back-to-school. Executives said the ingredients are simple: provide an atmosphere in which employees and buyers can come into the showroom and have fun and add product that comes from living this sort of fun, artistic, not-taking-life-so-seriously type of lifestyle.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"