By  on April 23, 2009

Executives at junior brand Pink Cookie think they have the recipe for how to expand during an economic crisis.

Pink Cookie, which started as a socks resource about five years ago, wants to increase annual wholesale volume from $15 million to between $35 million and $40 million by 2010 by adding apparel for the first time, starting with denim, T-shirts and intimates launching for back-to-school. Executives said the ingredients are simple: provide an atmosphere in which employees and buyers can come into the showroom and have fun and add product that comes from living this sort of fun, artistic, not-taking-life-so-seriously type of lifestyle.

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