Executives at junior brand Pink Cookie think they have the recipe for how to expand during an economic crisis.
Pink Cookie, which started as a socks resource about five years ago, wants to increase annual wholesale volume from $15 million to between $35 million and $40 million by 2010 by adding apparel for the first time, starting with denim, T-shirts and intimates launching for back-to-school. Executives said the ingredients are simple: provide an atmosphere in which employees and buyers can come into the showroom and have fun and add product that comes from living this sort of fun, artistic, not-taking-life-so-seriously type of lifestyle.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)