The boutiques and specialty stores that helped build some of the premium denim industry’s biggest names are being given renewed attention this fall.
While still representing the biggest volume opportunity for premium jeans brands, months of heavy discounting at department stores have taken some of the shine off the channel. In a depressed retail environment, the need to get quicker reads on what products are working has swung the pendulum back in favor of specialty stores.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"